Fix the parts you keep meaning to get to
Positioning, ecommerce UX, AI content, and product strategy for Shopify and ecommerce teams. Two-week sprints, real artifacts, no consulting theatre.
The parts that quietly cost you
Most engagements start with one of these. The work below is how I unstick it — quickly, and in a way your team can carry forward.
Unclear product story
The product evolved, but the message didn’t. Customers should not have to work this hard to understand it.
Confusing shopping or signup flow
People are interested, but they are not sure what to do next. That friction costs sales, signups, and trust.
Too many priorities
Everything feels urgent. Work ships, but it’s unclear what is actually moving the business forward.
Shaky product foundation
The core experience is not clear enough yet. Scaling now just amplifies the friction.
How I unstick it
Strategy
Positioning, product strategy, and the sentence that names what you sell, who it’s for, and why it matters.
Design
UX, conversion, and web + app design — from first click to onboarding to checkout.
Brand
Brand identity, content, and voice — built from experience, not theory.
Growth
Scrappy growth experiments — AI-coded mini tools, demand gen, and top-of-funnel plays.
Strategy
Positioning, product strategy, and the sentence that names what you sell, who it’s for, and why it matters.
What’s included
- Audit of current positioning across the homepage, product pages, and key flows
- Buyer + competitor framing — who else they’re weighing you against
- New positioning statement + supporting messaging hierarchy
- A prioritized view of what to build, test, or cut next
Deliverable
A positioning doc, a messaging hierarchy, and copy for the pages that carry the story.
Good for
Products that outgrew their original story. Teams shipping fast without knowing it’s the right work.
Design
UX, conversion, and web + app design — from first click to onboarding to checkout.
What’s included
- Heuristic + buyer-mindset walkthrough of the live experience
- Prioritized list of friction points — what to fix now vs. later
- Redesigned key screens (PDP, signup, or checkout — scoped to you)
- Web and app design that looks as good as it works
Deliverable
Redesigned screens plus a prioritized action list mapped to revenue impact.
Good for
Shopify stores leaking conversion. SaaS signup flows losing intent-to-activate.
Brand
Brand identity, content, and voice — built from experience, not theory.
What’s included
- Naming and positioning groundwork where the brand is still forming
- Identity system — type, color, and the rules that keep it consistent
- Tone-of-voice system and editorial guardrails
- Content templates so the voice holds across every surface
Deliverable
An identity system, a voice guide, and templates your team will actually open.
Good for
New brands finding their footing. Established ones sounding like four different companies.
Growth
Scrappy growth experiments — AI-coded mini tools, demand gen, and top-of-funnel plays.
What’s included
- A short list of experiments worth running, and the ones worth skipping
- AI-coded mini tools and landing pages, built fast
- Demand gen and top-of-funnel plays scoped to what you can sustain
- A read on what moved and what to kill
Deliverable
Working experiments, shipped fast, with an honest read on what to keep.
Good for
Teams who need signal, not a six-month plan. Founders who want to try something this month.
How we start
Short, written, mutual. No deck-thick proposals. Most projects are scoped and started in the same week.
- 01
Send a link or a screenshot
Email what you’re working on and the thing you can’t see clearly. Messier the better.
- 02
We scope it together
Short call to align on the problem, deliverable, timeline, and price. Written scope before anything starts. No surprise invoices.
- 03
Two-week sprint
Async reviews + a live working session. Real artifacts your team can use the day they’re delivered.